SEO...the key to online marketing

Friday, May 9, 2008

These days everyone has a website. How can your website get traffic? Well there are two ways:

1. SEM- (search engine marketing)
2. SEO - (search engine optimization)

SEM - Search engine marketing encompasses online marketing efforts both organic and sponsored - this means that SEM includes your paid ads (through a service like Google Adsense) and your organic placement in search engine result pages (SERPs).

SEO - Search engine optimization is the process of marketing and coding your website in a way that your organic traffic (traffic that comes from search engines rather than advertisements) increases.

SEO might be slightly slower than advertisements that are utilized in SEM, but with enough patience and work SEO can be much more effective and drive significantly more traffic.

We have seen over a 3000% increase in traffic in a one month period by applying SEO strategies to StateSurge.com, and that number continues to rise.

Labels: Marketing, Search Engine, SEM, SEO

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