The world or PR (public relations) and Issue Advocacy is changing. More times than I could count, I have been asked, "How can the internet help my cause?", "How can I protect my client from online threats?", "What is my opposition planning? Do they have an online strategy?", and most often, "How do I get started?". The internet can be a scary place...my posts here will focus on helping you and your clients prepare and execute an internet strategy. PoweredPR.com.
PR for Today's World
Evolution of public relations - The TOSS Approach
Tuesday, May 13, 2008
Successful PR strategies today are directly correlated to PR strategies of yesterday – they have simply been translated to best use the online medium. The following is what I call the TOSS Strategy to modern PR.
In following posts I will outline the importance of using each of the TOSS strategies. one by one.
Labels: missouri, online, PR, press release, public relations, TOSS, web 2.0
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